Why you should get involved in GUCFS 2021/22

September 24, 2021

The GUCFS team is gearing up for a spectacular year; as part of our preparations, we are recruiting this year’s Brand Ambassadors (BAs). If you are unfamiliar with the GUCFS, what we do and our cause, we’ll give you some sure-fire reasons that will have you sending off your application quicker than you can say “GUCFS”!

What we do and its importance

Having raised over £27,000 pounds last year, we are one of the UK’s largest student fundraisers. This money goes towards our charitable partner chosen each year. Our charitable partners give us drive and will throughout the campaign. Being able to give back to the local community in a way that directly impacts the lives of many gives everyone on the team joy and pride. This year, we hope to smash last year’s target but we need your help!

“Being a brand ambassador is about shouting from the rooftop who the GUCFS is and what our charitable partners are, what we are working on and who we are supporting. The GUCFS couldn’t do what they do without the manpower BAs provide; online and behind the scenes at our events. By having a diverse range of social circles working as BAs we maximise the audience we reach, and this is how we host such successful events and raise such amazing amounts!” - Bethany Henderson (Charity Director 2021/2022, Creative Fundraising Coordinator 2020/2021, Brand Ambassador 2019/2020)

Building professional skills and experience and exploring newfound or previously unknown passions

Whether you already have experience within fashion, the creative industry and fundraising or if you just have an interest or curiosity towards what we do and the causes we support, we encourage you to step forward and get involved! Some of you will develop new skills and talents, others will build upon those you currently possess. All in all, the experience you will gain as a BA will allow you to apply for more advanced roles in the future.

“As a BA last year, I loved the idea of fundraising for a good cause whilst working in fashion. That’s why I applied for the role of Fashion Coordinator this year. I definitely want to work in fashion and have landed an internship at Marie Claire this fall. As a fashion coordinator, I am looking forward to developing my creative and professional skills.” - Udita Choudary (Fashion Coordinator 2021/2022, Brand Ambassador 2020/2021)

Making connections and friends through the project

You also become part of a network of highly skilled students who share similar interests and qualities. These connections may prove to be useful both at university and heading into the workforce after your studies. You can also always count on having friends who will have your back throughout your time in the GUCFS, friends which you may have for life!

“Despite the pandemic last year, the GUCFS did such a good job of creating a team-like atmosphere and environment despite the circumstances! Covid meant that everyone had to get more creative in order to achieve the GUCFS’ goals, we had to reach out to different people in order to get fresh ideas and as a result, new connections.” - Georgie Blount (Campus PR Coordinator 2021/2022, Brand Ambassador 2020/2021)

Building confidence and support networks

The GUCFS is an open form in which open discussion on topical issues is encouraged and nurtured. We embrace differences and seek to use them to educate the wider community. We strive to give a voice to those often muffled and deafened amidst the hustle and bustle of student life. Rest assured, the GUCFS is eager to greet you with open arms!

“The GUCFS has always strived to instil confidence in and support its members by ensuring open and friendly dialogue and relationships throughout the committee, model team and the BA team” - Sophie Breen (Welfare & Social Convenor 2021/2022)

Head to the GUCFS’ Facebook page for the latest information on available roles and our latest events. Just click the link below to apply to be one of our Brand Ambassadors for 2021/2022.

https://l.facebook.com/l.php?u=https%3A%2F%2Fdocs.google.com%2Fforms%2Fd%2Fe%2F1FAIpQLScwuRl0V8VTEJoD8sbQW8xpsb5-mJybJm0SCcLZ18WTWKkHWA%2Fviewform%3Fusp%3Dpp_url%26fbclid%3DIwAR36eB23kjgUgJIklxIOBlwKrbdFPQG9ngnWuGH_OCBBjzwAYWtPlOjs8dQ&h=AT3cPB3QEQ4X6yoojxxOhBBGDXwfBXnE_A8DPgEuWwsZAJuIzhKg0U9QZQsjVyqeGVG9uGJDvej6uO8DsERo17DvYeNWFkytwKOgBm7z1lm7S4YR8uoIzFQZ7KkGKLDZWwoh-T6Q1g&__tn__=-UK-R&c[0]=AT3DLoq91AufuO8bqUIV1dx7xF9q4VRIys6ahPU2-LQb6jMIscYLkjdL81bEHx4EnzwMxIwr-dW_i4_dMsXsK22yTGujIS2WzKnWMN2KPKT7PJSUVrPBNN9QhFUa97QiTfYZpRGeaWwTEcNOuX9gVS983cuJao4EyFs7wWUlZmDNkTKNoarppwbVfkEZIscYKR-27SeT

We look forward to seeing you soon!

echo 2020-21

July 16, 2021

This extended blog post showcases the work of GUCFS throughout 2020-21.

“An echo can be defined as either ‘a sound or sounds caused by the reflection of sound waves from a surface back to the listener’ or ‘a close parallel to an idea, feeling, or event’. The concept seeks to fuse binaries: the physical with the metaphysical, light with dark, distortion with symmetry. Drawing primarily on sound and memory, ‘echo’ reflects the goals of our charitable partner; Glasgow’s Golden Generation. Playing with distortion, reflection, repetition and wave patterns, ‘echo’ looks to the imagination and the senses to explore the importance of human connection.”

— Lucy McLaughlin, Creative Director

GUCFS 2020-21 President and Vice President - Aidan Vernel & Kim Farren

As GUCFS 2021 comes to an end, I could not have expected the year that has just been. I took office before the entire world shut down for over a year and, like many, had not expected to still be in some form of lockdown. As a society that relies on one of the largest physical events in the University of Glasgow calendar, life in lockdown has been a serious challenge for our fundraising efforts.

But in many ways, the past year has been beneficial to the society. We have been forced back to basics – over the years, we have expanded and often we have not communicated effectively that our purpose remains our charitable partner.

Our 2021 charity, Glasgow’s Golden Generation, has helped refocus the society. A local charity, with a day-centre in Woodlands, and service users all around us, the wider, national issue of isolation amongst older adults has been realised in a way none of us could have imagined.

For that reason, we had to adapt; to ensure we fundraise as much as possible. And the response of our committee, models and brand ambassadors has produced a record-breaking donation without any physical events. That is a testament to the drive and determination of the society, but more importantly, the life-changing work Glasgow’s Golden Generation has done.

I started the year compelling people at Glasgow University to support a cause they care about. And, I think GUCFS has been true to its end of that bargain and supports the community we both care about and rely upon. And we’ve had to do so with initiative and creativity.

So, as I finish my time as President, I want to commemorate the work of the charity, the work of the society and the contributions from designers, videographers, photographers, businesses and friends who have supported our mission to end isolation among older adults with Glasgow’s Golden Generation.

Part 1: Charity

Choosing our charitable partner:
Choosing our charitable partner led us to question “what groups were being most impacted by the pandemic?”. Older adults, an all too often forgotten group in society, were facing increased isolation and increased vulnerability to Covid-19. Our chosen local charity - Glasgow’s Golden Generation had quickly adapted their services, doing all they could to limit isolation – providing befriending and welfare services over the phone, delivering packages of essentials, issuing iPads and developing their own app.

Getting to know Glasgow’s Golden Generation:
When Covid-restrictions allowed, we toured the Fred Paton Day Centre. We were able to see first-hand the services offered by the charity, and how our efforts throughout the year could make a real difference. We were disappointed that we weren’t able to interact with service-users, but it was inspiring to hear how the charity was adapting to provide support during the pandemic and to gauge the impact of the day-centres on the lives of older adults.

We have enjoyed a strong relationship with Glasgow’s Golden Generation, extending our collaboration beyond monetary donations. We took advantage of the limited opportunities to engage with service-users and staff – several GUCFS members signed up to be befrienders, having weekly calls with older adults and developing important community connections. Additionally, we have provided content for the GGG app with our online Burns night performance, enjoyed a charity talk, held Instagram take-overs, and installed a post-box in the University Library to collect Christmas cards for service-users.

A challenging year for fundraising events:
Our Focus on Fundraising Week was a new event shining a light on the importance of the third sector, the difficulties of fundraising (with or without a global pandemic) and the pathways to jobs in the not-for-profit sector. The week kicked off with a blog post promoting the many charitable societies at Glasgow and ended with an all-women Zoom panel. This event celebrated third sector fundraising from a charity employee’s perspective and featured accomplished speakers from various local and national charities.

Group fundraisers such as the virtual Kiltwalk, Stats Challenge and 7 Days of Gold gave further opportunities for the society to work together, both virtually and in person. The Stats Challenge involved walking, running or cycling 73km in a week for the 73 years of Glasgow’s Golden Generation. 7 Days of Gold delivered one challenge a day that focused around the work of our charity; Day 1 included 20,000 steps for the number of miles travelled to donate essential packages during the pandemic.

This year, the Charities team organised the GUCFS May Donations Drive to maximise our financial contribution to Glasgow’s Golden Generation. Throughout the month, GUCFS collected donations of £5, £10, £20 and £125 through our JustGiving. Donors were also entered into our Spring Raffle, which included prizes from a number of local and student businesses.

It’s almost a wrap!
Despite the challenges of Covid-19 we’ve made a real connection to our benefiting charity, shone a light on the work of the third sector and raised substantial funds that will support Glasgow’s Golden Generation’s activities till the end of the pandemic and into the future.

We spoke to staff at Glasgow’s Golden Generation to hear their thoughts on the past year.

Plans for future:

“As the vaccination programme is rolled out and we slowly come out of lockdown, Glasgow’s Golden Generation is looking forward to welcoming service users back to our day centres in person. We have learned so much in the last year about what older adults need and how we can help them, so we will use this experience going forward. Our app, befriending, clubs, Welfare Advice and Careline will all continue, with face to face contact phased in when we can.”

Working with GUCFS:

“It has been an absolute pleasure to work with GUCFS this year and the impact of the partnership will stay with the charity. 2020-21 has been an unbelievably difficult year for everyone; especially students with the disruption to their academic studies but we have been so impressed at the resilience, imagination and determination of the committee to make this a successful partnership regardless of what else is going on.

The students have been amazing in developing a variety of campaigns that people could get involved with and we have loved how they linked with the charity from the names of the hampers to 7 days of Gold. They have worked so hard to make this year a great success and we could not be more grateful. Our older adults have loved having student befrienders, seeing new faces calling the bingo and really being involved in the partnership as well. The pandemic has hit our fundraising hard with events being cancelled so the support of GUCFS has been a lifesaver for us.”

The GUCFS Donation:

“The donation from GUCFS will have a great impact on the charity as it is a significant amount of money. These donations will be used to deliver our services across Glasgow to ensure no older adult faces loneliness, isolation or poverty.”

GUCFS 2020-21’s Director of Charity, Vicky Davie:

The third-sector has been hit hard this past year, with demand for their services surpassing previous levels at a time when funding has never been so limited. We would like to say that the charities team was well-prepared for the trials we faced this year, but it has in fact been a steep learning curve. In addition to organising fundraisers which are engaging, enjoyable, and successful in raising donations, it must be ensured that events are carried out in compliance with social distancing and government restrictions on travel. Faced with additional financial constraints, many have been left with reduced disposable income. Therefore, it has been important for us to remain realistic with our goals, whilst looking for alternative ways to support our charitable partner, Glasgow’s Golden Generation, and progress the work of GUCFS.
Getting involved in charity presents an opportunity to engage in creative and worthwhile work, as well as a chance to set yourself attainable goals. It has been proven that partaking in charitable giving and volunteering can improve mental well-being, enhance social relationships, and even promote better physical health. Despite the trials and tribulations of numerous lockdowns and tier changes, every single member of our society has gone above and beyond in their efforts to support our charitable partner. Each member of committee, models and brand ambassador teams are tasked with completing one individual fundraiser throughout the year. This year we have seen a variety of original events which have raised a record number of donations.

Virtual fundraising requires three key components:

Innovation. Whilst conventional methods of fundraising remain valuable and effective, don’t think that virtual fundraising is limited to running 5km a day until your legs fall off! The restrictions may be seen as a barrier to innovation, but our team has proven the opposite to be true. Today many of us are fortunate to have access to technology, which presents endless ways to collaborate on ideas, track goals and share progress with others. By engaging in a new and exciting activity, you will not only impress and inspire others, but also yourself!

Commitment. As the saying goes, “nothing worth doing is easy”. Commitment to the cause is crucial when taking on any challenge – when things get tough, remind yourself why and for whom you are doing this work. The more effort you put into a fundraiser, the more you will get out of it!

Enjoyment. Perhaps the most important of the three. There is no greater feeling than doing something you love, so plan a fundraiser that will have a positive impact upon others and on you. Don’t view fundraising as a chore, enjoy it and you’ll feel motivated to give 100% effort and likely increase your overall donations!

Part 2: Sponsorship and Finance

GUCFS 2020-21’s Director of Finance and Sponsorship, Sarah Wilson:

Over the past 7 years GUCFS is proud to have been able to continually increase the scale of our overall campaign and annual show as well as the donation presented to the charities whom we have had the pleasure of supporting. Such growth would not have been possible without the support of a range of generous sponsors and partners. It is the role of the Sponsorship and Finance team to establish mutually beneficial partnerships with these contributors, along with overseeing the financial viability and success of the society, all with the aim of maximising our annual charitable donation.
As Director of the Sponsorship and Finance team, I knew from the outset of our 2020/21 campaign that our job would be a tough one this year, with all but a small proportion of businesses being negatively affected by the pandemic. As previously, we have remained committed to ensuring we provide the best service to our partners and donors as we believe doing a good job for them enables us to do a good job for others. This year, with the difficult current economic climate in mind, we have adopted a partnership model which focuses on multiple smaller-scale collaborations while, more importantly, placing an increased focus on collaborating with small local businesses. We hope that by adopting such a community-based approach and supporting vital business’ as well as vulnerable older adults we can make our contribution towards the positive rebuilding of our society in this difficult time.
In previous years sponsors have been vital in allowing us to bring our creative vision to life through the staging and funding of our annual show. Despite being unable to host the show as normal this year, the donations and support we have received from external enterprises have remained instrumental in the success of our fundraising efforts. In particular, we were proud to receive so many wonderful contributions towards our Christmas Hamper campaign and, as a society which continually supports the enterprising nature of our members, were delighted that so many of these came from student-run businesses. Moving forward we hope that GUCFS can continue to support local and that, as things gradually return to normal, we can increase the scale and number of opportunities we can provide to sponsors in return for their support.
A huge thank you to all of the external businesses, contributors and donors who have supported us both this year, and previously, without whom the work of GUCFS would not be possible.

Part 3: Marketing and Design

GUCFS 2020-21’s Director of Marketing and Design, Rebecca Willis:

My role is to coordinate the promotion of all of GUCFS’ projects, with the aim of maximising awareness of and donations to our charitable partner. This year, for the first time, the Marketing & Design teams have been combined. This has allowed us to create a cohesive online strategy, which has been paramount in this unprecedented year. As a society, I think we will move away from expensive and unsustainable campus flyering campaigns and towards a blended strategy combining an online presence with limited use of physical marketing materials.
As a team, we have met the challenges of this year head on: increasing our Facebook following by almost 10%, relaunching our blog and doubling the total reach of key fundraising initiatives such as our Christmas hamper, ultimately increasing this donation by 250% on last year.
My team’s achievements go beyond good stats; perhaps most significantly with the implementation of GUCFS’ first ever Welfare Convenor, Caresse Brown. Our Directors and Executive Team have undergone Diversity & Inclusion training, committee members have attended microaggression workshops and the entire society has taken part in anonymous feedback surveys each semester to work towards an open, inclusive and welcoming environment for all.

Part 4: Creative

GUCFS 2020-21’s Creative Director, Lucy McLaughlin:

The creative team are responsible for conceptualising the annual theme and carrying this out through a shoot campaign and final show. And, in an oddly cyclical way, I came up with the concept of ‘echo’ over a year ago now and I think it’s fair to say, the name has aged well. Everything the creative team has achieved this year has been an adaptation of our previous model, an echo if you like.
We began the year delving into covid guidelines for the creative industries and coming to grips with both legal requirements and best practice. To fill our covid-safe shoots, myself, Cain, and Eve planned and carried out GUCFS’ first ever virtual/online castings with a record turn out. Not only did the online aspect of castings ensure the health of everyone involved, it also allowed home students and those stuck away from Glasgow residences to attend with ease. With little to no headbutts with Zoom, we cast our wonderful group of ‘echo’ models.

The Shoots

The introduction shoot really threw us in the deep end of compliance with best practice as we had the largest group of models to shoot (the total 22!) as opposed to a group of 4-6. We staggered entry to avoid crowding and managed to get everyone photographed within the day. Inspired by the Bauhaus ballet, we asked models to wear monochromatic outfits with stripped back makeup. Combined with the primary coloured props and jet-black backdrop, this created some really striking but playful portraits of our cast.

After this came the ‘Echo of Eden’ inspired by Cain’s initial moodboards. This year, we wanted the editorial 5-shoot campaign to work in a narrative arc, so it made sense to begin our arc with a spatial theme connoting the beginning of existence. Going for a soft-but-edgy earth mother vibe, we had four female-presenting models who were styled by Grace. Though the absence of hair, makeup, and an indoor venue may appear a recipe for disaster (alongside the rabid squirrels who kept leaping up to nab the apples), the models really pulled through and their reflective garments worked well with the leafy setting provided by the local Botanic Gardens.

We then moved onto our first bit of videography of the year with Helmworks Film. We adapted here by using a smaller group of models and filming individually (as we had been doing with prior shoots). Focusing on models individually definitely prolongs the process of directing and content creation so like the intro shoot, it was another full-day job. The video itself used reflective props like glass, mirror and water to denote the theme and we kept the colour palette quite muted and creamy to complement this. I communicated virtually with Lorimer after filming to discuss editing and music choice before we released the final film (which I hope went down a treat). This can be viewed on our Facebook page.

The last shoot we managed to squeeze in before tier 4 was our ‘Echo of Childhood’ shoot which was shot in Kelvin Hall. The sports hall (reminiscent of a school gym hall), the cupcakes, and the colourful/bold garments that Daniel found created the whimsical energy I was aiming for. This shoot was so incredibly fun and I’m delighted we were able to do it. We worked with MESART hair salon for this shoot which really brought everything together and gave it that eclectic Gucci look.

Fast forward to after Christmas and we’ve now tried our hand at a virtual FaceTime shoot for the first time in GUCFS history (‘Echo of Rebellion’). We were lucky with the timing of the shoots as this particular one was inspired by both the grunge and gamer kids prevalent in the 90s - lending itself to our new virtual and meta set up. Again, the models really smashed it with organising their own backdrops and bringing appropriate props (hello Nintendo gamecube!).

As things began to ease we shot our final two shoots (Heritage and Transcendence) outdoors. Inspired by surrealist collage and warm film shots, ‘Echo of Heritage’ lent itself really well to being outdoors as we utilized the sandy Glaswegian architecture and a rare sunny day. Here we wanted the models to look quite stoic as the shoot represents the stage in life where we reflect upon our origins and roots.

That brings us to our final shoot: ‘Echo of Transcendence’. After looking at origin through Eden, childhood and play, angst and rebellious teenagedom, maturity and reflection, it made sense to tidy off the narrative arc with a shoot inspired by the peace which comes towards the end of life. Daniel and Grace found some wonderful garments which really moved with the wind provided from the Clyde-side location we used. We paired the garments with some jewel-toned fabrics to add some extra movement and to tie all the images together. To be candid, I don’t think myself or Craig (our relatively resident photographer for the year) had high hopes when we first arrived, however the final images and the models in them look utterly ethereal and I couldn’t be more pleased.

Naturally, the creative team also has a big part to play in the show, but I’ll wrap things up here and let Alice tell you about that whirlwind of a weekend.

While logistically challenging, this year has been exciting for us as we get to shake things up and pave the way for more innovative content creation. I feel hugely lucky to have been able to do all we have and to work with such a keen group of models. It’s been a joy to be part of creative this year and that’s all down to the incredible team (looking at you Cain, Daniel, Grace & Eve!) who keep on making it happen behind the camera.

Part 5: Production

GUCFS 2020-21’s Production Director, Alice McGinlay:

The primary role of the Production Team is to deliver the show - this includes responsibility for the staging, lighting, music, and overall set up of the event space. It won’t come as a shock that our role over the past year has been very different to that usual brief.
‘In Bloom’ in 2020 was a seriously wonderful weekend to be part of the Production Team - I can honestly say I have never felt such a feeling of pride as I saw a year’s worth of plans come together and be enjoyed by hundreds of people. I’d recommend joining GUCFS to anybody; watching the show’s success at the end of the year and the announcement of the final charity donation really is something. Taking on a larger role in this project for 2020/21 felt both exciting and terrifying - but I had that same feeling of achievement to aim for. And I was really looking forward to leading my new team towards that goal too!
Before Christmas, there was never a moment where we could decide definitively that the show would, in fact, take place. As is the case with the entire events industry, there has been a significant amount of uncertainty. So, we spent from March to December finding the balance between having a plan in place for a show, but also being realistic about what may or may not be possible. Emotionally, this brought about its own set of interesting challenges - for example, as a team we have never actually all been in the same room as one another. This can definitely test leadership skills, as I have tried my very best to keep everyone motivated, even when the prospect of a real life show has been consistently uncertain. Hearing personal accounts of what life has been like working in the hospitals this year and watching the case numbers rise it was difficult to find motivation to make plans for something that seemed like it could only take place in a completely different world and in a completely different time.
Many of you will most likely be able to resonate with the creeping feeling of what’s-the-point this year: and sometimes I definitely did need the reminder. That reminder came from many places, namely Glasgow’s Golden Generation’s posts on social media and the Facebook Live panel discussions where Lesley Giudici, Fundraising Manager of the charity reminded us of the fantastic work they have done such as developing an app to keep their members connected. These things were sometimes what I needed to hear to give me the motivation to find ways around the arising problems that COVID-19 brought en masse. I also couldn’t be more appreciative of my team, and their hard work and enthusiasm which served as great motivation to keep adapting our plans.
Now, after over a year of living in a pandemic, and almost a year in my role with GUCFS, I feel really proud of what we have managed to achieve. We arranged a number of ‘Speedmating’ events in coordination with the SRC, where several students who had never even set foot on campus were able to connect with others in a similar situation.
We are very excited to have produced an online show event which hopefully captured some of the usual high energy of the annual show and optimise the final donation to Glasgow’s Golden Generation. The pre-show live stream and the show video itself can be viewed on our Facebook page.

Proposed Plans:

I hope you enjoy a few of our proposed plans for a glimpse of the show that could have been.

There wasn’t just one plan; we had a number of different plans so that we could adapt to whatever restrictions remained in place. This included options such as holding the show outdoors, having a matinee and an evening performance, or a hybrid event where it was split between online and in person.

One fundamental aspect however, was to switch up the set-up of the venue by having seated tables of 6-8 people to allow for social distancing and social bubbles. This allowed us to bring about a new sort of experience for the guests (we like to keep everyone on their toes and change things up every year).

The team had a number of bold ideas for the catwalk shape, this included an elevated section which also served as an entrance for the VIP section.

We’re excited to be able to show you some of our ideas in this piece, even if the original plan was for you to see them in person at SWG3.

We loved the idea of incorporating mirrors onto the runway, building on the idea of ‘reflection’ within the theme of Echo. Building on the mirrors idea, we took inspiration from mirror art installations where mirrors are placed at an angle to reflect light in interesting ways.

The first image is from one of my favourite films, Baz Lurhman’s Romeo and Juliet. I drew on it for inspiration when I applied for my role last year. I was keen for guests to first walk into a room with lighting similar to the infamous balcony scene. Vibrations of water is a key aspect of our ‘Echo’ theme, and this was the perfect way to incorporate it.

If holding the show outside, we were keen to embrace this. This included BYOB (Bring Your Own Blanket - a need for February in Scotland) and also lighting up the surrounding trees. We also wanted to incorporate ‘orb lighting’ - as we thought of ways to adapt to the new seating plan, we could have the light surround the individual tables.

The tables were going to be a much more prominent part of the room this year, so a way to keep them in theme while on a budget was to cover them in an iridescent film like the above. We worked with the fantastic ‘Event Decor Scotland’ last year, and we were keen to work with them again to install iridescent fabric on the ceiling to reflect the lighting around the room.

GUCFS members were asked to submit their own photographs and artworks on the broad theme of their experience of lockdown; be it their personal experiences, that of the members of the ‘golden generation’ in their life, or what excites them most about the return of ‘normal’ life. To finish, we have shared these below:

Fraser Singh, GUCFS Model:

From left to right:

The two people in this photo are my amazing Glaswegian Grandparents on the doorstep of their home where they have lived since the 60's. I have so many memories in there and I can't wait to be able to step back inside and give them both a hug.
It's been over a year since I've felt that familiar excitement when you step forward to pay and get your stamp for the night ahead. Jungle fever 19th Feb 2019, Nice N Sleazy.
Looking back at this photo fills me with happy memories. I can almost feel the sun on my face and the buzz of chat around me. See you soon Inn Deep.

From left to right:

Charlotte Clarke, Design team
A biro and acrylic drawing created in lockdown, depicting the Clyde tunnel, a famous Glasgow landmark. Having spent all the lockdowns in Glasgow, I have found that the phrase, ‘people make Glasgow’ is utterly true and their community spirit is undeniable.
Amir Fard, Model
Looking out the window with optimism and hope for the future while isolating in lockdown, captured through the viewfinder of a camera.
Gabriella Hussey, Design team supporter [Charlotte’s flatmate]
’Paradise Island Beach’ is a watercolour and ink painting that depicts my birthplace, The Bahamas, somewhere I’m eager to travel to post-COVID. Lockdown has had me dreaming of its sun, sea and sand.

Thank you for your support this year.

Sponsor Takeover: Interior Design at Novel Student

April 08, 2021

An Interview With Novel Student’s Senior Interior Designer

When it comes to designing a building, it’s important that a space doesn’t just look good, but it feels good too! It has been proven that a space can both impact your mood and reduce stress, as well as provide you with a sense of belonging – something that is especially important for students who are living away from home.

With this in mind, we have spoken with Novel Student, a brand-new student accommodation provider who are opening their brand-new building in the heart of Glasgow’s City Centre, named Bridle Works.

With an emphasis on wellbeing and balancing life and studying, Novel’s Bridle Works has 23 amenity spaces across its 20 floors including a dual gaming room, glam room, rooftop terrace, on-site gym, tea lounge and more. Explore Bridle Works here.

Novel Student have kindly shared an interview with their fabulous Senior interior designer, Bethan, who works at Stride Treglown and is one of the creatives behind the beautiful spaces at Bridle Works. Below, Bethan has delved into the design of the Glasgow based student accommodation, a bit about her work as an interior designer and the impact a well-designed space can have on student’s wellbeing.

Tell us more about Bridle Works – what led the design of this scheme?

The aesthetic design narrative of Bridle Works was locally inspired by Glasgow’s art and design history. Colour and material selections were inspired by Charles Rennie Mackintosh,the historic Glasgow Tea Rooms, and the art collections of Sir William Burrell. Design decisions were also informed by strong client aspirations for a premium quality product and end-user experience.

Do you have a predefined design style, or do you design based on a client’s aspirations?

Each project we design is completely bespoke and informed by a few factors. The client’s aspirations are a major influence on the end design, but we also take into consideration the budget, context of the site location and importantly, the overall experience for the people that will be living in the building. The end-users are always at the forefront of our minds when designing a scheme.

How do you come up with your design inspiration?

Inspiration can come from many places, but we like to explore the local area as a start point. We strongly feel that each design should have a sense of place within its surroundings. At the beginning of a project, we walk around the area, research it’s history and note anything of interest and importance that could guide a design narrative and spark ideas. For example, Glasgow is synonymous with the birthplace of the Great British tearoom. At Bridle Works, instead of including a standard coffee lounge, we have instead installed a tearoom, pride of place on the twentieth floor with far-reaching views of the historic city below.

When designing a room what is the most important factor for you?

Making sure the room is functional and “works” is of utmost importance. Especially when space is limited, each detail should be well considered and fulfil a purpose. The intended “feel” of the space is also important. What behaviours are we trying to instigate and what emotion are we trying to evoke in the user? Relaxed and serene, energetic and uplifted or cosy and safe? After that it is all about adding individuality and personality to the space, making it memorable and ensuring the aesthetic relates back to the overall concept narrative.

In which areas did you incorporate your understanding of a student audience into the design of Bridle Works?

We thought about the student audience when designing all areas. There was a particular focus on achieving balance between fun and vibrant areas with relaxed and restful areas. During a hectic University semester, there are times when you need to socialise and times when you need to rest. That helped to inform what spaces were allocated to what usage. We have also made sure to incorporate plenty of study spaces - that is what going to University is for after all!

Which areas of Bridle Works do you think will be enjoyed most by students?

There are many different spaces to cater for different needs, whether it is a quiet study nook, a private gaming room for two friends or a communal bar for a big party. Hopefully, everyone will have their own favourite and for different reasons. The lounge spaces should get the most use as they are intended to be used flexibly for a variety of different activities.

What’s your favourite design feature at Bridle Works?

My favourite design feature is the glam room. I would have loved to have had this when I was at University! One of the best parts of a girl’s night out is getting ready with your mates, so this really is one of those spaces that brings people together.

How does interior design impact a person’s wellbeing?

Your surroundings greatly impact your ability to perform tasks effectively. A well-designed space will provide you with the appropriate functionality and equipment to achieve your desired objectives and goals. Behaviours can be influenced by the design and content of a room - for example specific furniture selections can inform whether a room should be used for solitude or group activities. Not only this, but the human psychology is greatly affected by our five senses. Interior Design seeks to either stimulate or calm the senses, enabling it to become a tool which we can use to physically influence and enhance people’s moods and general wellbeing.

You have used Tom Raffield’s lighting at Bridle Works, what is it that you like about these lights and the brand?

We loved the organic, sculptural aesthetic of Tom Raffield’s pieces. Not only are they a striking visual design feature, but the natural textures and tones of the fittings offset the more contemporary items in the space. They bring a bit of organic softness against brighter colours and straight edges which could otherwise become too harsh.

Have you seen a change in the design of student accommodation?

Absolutely. I’ve worked on student living projects for over 8 years and in that time, designs have evolved significantly and continue to do so. Many alternative ideas have been explored to give residents the best possible lifestyle and experiences throughout their University years. There has been a particular emphasis on supporting the mental wellbeing of residents, encouraging positive experiences and social interaction with the making of friends and memories. This has pushed the social, communal areas forward in terms of importance, getting residents out of their rooms to spend time together collectively and make real connections. This has also been offset with the need for rest and focus, so quiet spaces and dedicated study rooms have also returned as items of priority.

Answers provided by Bethan Hellings, Senior Interior Designer at Stride Treglown

*Check out Bridle Works student rooms and amenity spaces here and book your brand-new student apartment with Novel Student today and you can benefit from our Free Cancellation Offer!

LGBTQ+ History Month: Omar Bayoumi and Fran Dunaway

March 12, 2021

Looking back on LGBTQ+ history month, GUCFS would like to reflect on the strong influence that the LGBTQ+ community have on the fashion industry. We were delighted to speak to Omar Bayoumi, designer and founder of his own genderless label, and Fran Dunaway, founder and CEO of Tomboyx, a high quality apparel brand that is both trans and size inclusive. We asked them a few questions regarding LGBTQ+ influences on the fashion industry and spoke to them about how inclusivity can be improved.

What inspired you to adopt an LGBTQ+ inclusive format for your brand?

Omar: The story behind the brand begins with my curiosity of my ancestral roots, having my paternal side from Egypt. Thus, the inspiration behind the visual concept is a fine blend between architecture, antiquity and geometry. The motif is a perfect triangle that represents the base trinities of human essence: mind, body and spirit; past, present and future; creation, preservation and destruction. Thus, the inspiration behind adopting an LGBTQ+ inclusive format is represented by the triangle motif. As the base trinities of human essence represent both the physical and spiritual aspects of humanity, I decided that should be the only element to be taken into consideration when designing.

Fran: Being a part of the LGBTQ+ community, it was a no brainer to being inclusive. I know first hand what it’s like not to be included or ’seen’ by the fashion industry and wanted to do things differently. We launched the company thinking about inclusivity, not only of sexuality but of size as well. Why should you have to pay more or shop in a ’special’ section of the store just because you are larger bodied? We also wanted to challenge the notion of brands having the secret sauce to make you ‘cool’. We think you’re cool just the way you are and we celebrate you.

Do you think LGBTQ+ creatives play a large role in the fashion industry?

Omar: Since its founding, the LGBTQ+ community has significantly evolved and people that identify within, have managed to make their voices heard. So yes, LGBTQ+ creatives are playing a huge role in raising awareness about the importance of inclusivity and visibility in fashion. Earth is not what it used to be as humans have evolved, passing the summit of human intellectual potential, where sexuality and sexual orientation can be observed from a spectrum. One soul can live in a body where they don’t feel comfortable with, or can just be more than the physical definition of simply male/female. Without the LGBTQ+ community, this evolution would not have taken place.

Furthermore, LGBTQ+ designers, photographers, makeup artists and all creatives in general have contributed to the easing of gender fluidity in fashion, meaning that with their help, the word “unisex” increases its significance. The community has also changed the meaning of “freedom”, having a massive impact on how one expresses themselves through fashion, the technique and procedure in which colours and prints are manoeuvred , and the way freedom is used to express and surpass the conventional.

Did any of your personal experiences influence the image you had for your brand?

Fran: Absolutely! We wouldn’t have started this company had I not been frustrated by the lack of decent button up shirts for women. Turns out the shirts did well but what our customers were most craving was comfortable underwear. So, we obliged. And today we also carry sleepwear, loungewear, swimwear and soon, active wear.

Do you think there is room for improvement in the fashion industry in terms of accommodating for the LGBTQ+ community?

Omar: I believe that nowadays people are more aware of the importance of inclusivity and visibility among the fashion industry and all businesses that are working with consumer goods. The only way in which I can see ways of improvement, is for most fast-fashion and high-street brands to include other categories of fashion, other than menswear and womenswear. In my opinion, these are the two forever most acknowledged categories, and for some it won’t be enough, but might make one feel neglected. Furthermore, I believe that in order to be more inclusive and progressive, we need more diversity in fashion, being more than just a marketing strategy that profits off Pride Month. Brands that haven’t been fully supportive of gender fluidity should do so, and with all due respect towards the massive advertising campaigns happening during the Pride Month, an all-year round approach should be embraced, as inclusivity should forever be celebrated.

Fran: I think the fashion industry is changing as they realize there that the beauty standards are changing and as individuality is seen as the ultimate expression of beauty. We need to show more people who fall outside of the so called ’norm’. It takes all kinds to make this world a thing of wonder and beauty. Let’s show all of it!

Why do you think it is important for brands to create an inclusive environment for LGBTQ+ people?

Omar: Without LGBTQ+, the creativity and the freedom of the fashion industry today wouldn’t have been the same. It is important to create an inclusive environment for everyone, nonetheless LGBTQ+. Everyone should feel loved, regardless of their sexuality, social class, religion or political beliefs. The inclusive environment for the LGBTQ+ community is essential for supporting people equality, as well as the equal market options for all people. I stand by my original statement that we are all souls, living in bodies that we are blessed to have. Omar Bayoumi creates clothes for the souls. I believe everyone should be able to feel love, and it is our generation’s duty to speak out about the importance of gender equality.

Fran: I think it’s important for humanity to find ways to connect and lift one another up. Divisiveness is so prevalent and so damaging. And if you think about it, fashion has been a part of promoting perfection, symmetric beauty standards, size standards and essentially pointing out the fact that we are all so imperfect that we should buy their product and aspire for such privilege. Now, they cause models to starve themselves and photoshop any perceived imperfections, all to try to sell us their latest fragrance or uncomfortable shoes. We gay people have known a long time that we have a right to be seen and heard and we started celebrating all of our imperfections and diversity in Pride Parades around the world. And what a glorious celebration to be a part of. We need to spread some of that rainbow magic all over the world!

There is much room for improvement in the fashion industry in terms of LGBTQ+ representation and creating an environment that is trans and queer inclusive. It is simultaneously undeniable that the LGBTQ+ community have been at the forefront of the fashion industry for a long time and they will be for years to come.

We would like to thank Omar and Fran for their insights on this topic and we hope you check out @thegenderlesslabel and @tomboyx on Instagram. These brands embody inclusivity and are suitable for all genders, sexualities and sizes!

Kim Farren (she/her) - Vice President GUCFS 2021

Focus on Fundraising Week: UofG's Charitable Societies

November 09, 2020

Focus on Fundraising is a week of events to highlight the importance of the charity sector and the different ways you can get involved, whether it be during your time at university or as a career. We spoke to different Glasgow University societies about their charitable partners, the work they do and how you can get involved.

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Tell us a little about your charitable partner.

SWAG: We work with Glasgow and Clyde rape crisis and the Rosey Project (a branch of GCHC directed towards 13-25 year olds). They offer support to survivors of sexual violence, as well as to friends and family of survivors, relating to dealing with their trauma (drop in sessions, counselling sessions, group therapy and the Rosey Project community), as well as offering services that support reporting if thats what the survivor wants to do and doing work in schools to improve knowledge on these issues.

STAR: STAR stands for student action for refugees, it is a national charity with groups in universities around the UK campaigning for and supporting refugees and asylum seekers. STAR is the movement of students building a society where refugees and asylum seekers are welcomed and can thrive as equal members of the community. At Glasgow STAR we work to promote the Families Together Campaign and the Equal Access Campaign (creating university scholarships for refugees) among others. We also support our local Glasgow community through weekly conversation clubs helping them to learn English. During the pandemic this involves facilitating access to online classes – so we are providing devices, learning packs and PPE.

GUSA: The GUSA charity of the year this term is Scottish Sports Futures (SSF). SSF is an incredible charity which focuses on working with young people from disadvantaged communities. SSF looks at changing the lives of young people through sport by engaging them in upbeat physical activities and offering them support with seeking further employment and further education opportunities. GUSA are looking toward making use of the amazing facilities we have on offer at UofG sport to facilitate volunteers and young people getting involved with physical activity delivery and participation promoting the sports we are so passionate about at Glasgow.

RAISE: Raise is a feel-good movement encouraging students to celebrate the post-exam period by making the world a better place. At Raise, we invite all students to celebrate the end of the academic year by donating an amount significant to them (doubled through matched funding) to Raise which goes straight to the Against Malaria Foundation. AMF was chosen by Raise as they are independently recognised as one of the most cost-effective charities in the world.

UofG Boxing: We’re supporting both Stand Up To Racism UK and Glasgow Association for Mental Health (GAMH), and for just this month we’re also fundraising for the Movember charity. GAMH provides over 2,000 hours of community-based support promoting good mental health every week to people in Glasgow. Stand Up To Racism organises marches, supports causes like Black Lives Matter, and opposes right-wing media using migrants, refugees and Muslims as scapegoats for problems they didn’t create. Movember funds research into testicular cancer, prostate cancer, and men’s mental health and suicide prevention.

How does your society promote/raise funds for your charity?

SWAG: To promote them we highlight the support services they offer in various ways, such as reposting their info on our social media and discussing them with members (if and when possible/appropriate). Usually we raise funds for them through events such as club nights, gigs and bake sales. however, due to covid we've had to adapt! We've hosted a variety of successful online events such as bingo, a virtual gig, and an online raffle!

Macmillan: Our society raises funds for Macmillan Cancer Support through on campus events such as bake sales, ceilidhs and glitter stalls at HIVE. Off campus, we like to organise bucket collections at local supermarkets and get involved with Macmillan Glasgow. Obviously, this year will be a bit different with regards to fundraising opportunities. However, we are excited to come up with new ways of raising awareness and funds for Macmillan.

STAR: STAR Glasgow has a fundraising team who are organising various events throughout the year – study treats deliveries, STAR depop page, a STAR recipe book (with recipes from our refugees), virtual races, online raffles, and quizzes. Although not monetary, we also are looking to collect clothing donations and electronic devices at Christmastime for Maslow’s community shop.

RAISE: Our suggested donation is £75 and, once match funded, this can help protect almost 200 people from malaria. From our significant donations we really can have a huge impact and help change the world. Raise then hosts a party at the end of the year to celebrate our collective impact. The idea is that by combining celebration and giving we can encourage students to see charity positively and have an amazing impact in the process.

BEAT: We organise events to raise funds for BEAT UK! Last year, we had a few pub quizzes, a bake sale and a live charity gig (Beatz for Beat). We also had our 2.6 challenge, where participants did activities surrounding the numbers 2 and 6, such as running or cycling 2.6 miles to raise funds. With the Covid-19 restrictions in place this year, we’re hoping to plan some online fundraising events. Most of these will be taking place during Eating Disorder Awareness Week in March, so keep a lookout on our Facebook page (BEAT at UofG) to get involved!

GUSA: As our charity of the year, it is important to us to maintain a strong relationship and link with SSF despite the challenges presented by the current circumstances. Our primary outlets for GUSA fundraising in aid of SSF is through our events this year. With the ongoing restrictions, we have encountered some challenges in hosting events however, we remain optimistic that we can run some excellent student events before the term is over to raise money for SSF - make sure to keep a look out for any events GUSA post on social media! Our healthy social media following is used extensively to give SSF the publicity and recognition they deserve.

UofG Boxing: Last month several members of the club took part in Sober October, abstaining from drinking alcohol for the whole month while sharing posts on social media to raise awareness for our charities. This month our efforts are focused on raising money for the Movember charity by growing moustaches and individually running or walking 60km over the month. We also have future events planned like a triathlon, raffle, and a GUBC calendar sale.

Macmillan bucket collecting at local supermarket.

What is the best thing about being a member of a fundraising society?

SWAG: It's really fulfilling and I feel like I'm contributing to a cause that I care really passionately about in a productive way. I also get to meet like minded people who are just as motivated on tackling these issues!

Macmillan: The best thing about being a member of a fundraising society is definitely the feeling of making a difference. It is rewarding to know our hard work is going towards a good cause that we all feel so strongly about.

STAR: This is the chance to give back to the Glasgow community we live in and welcome refugees and asylum seekers. We raise money for the Glasgow STAR group, so the money goes towards helping people specifically living in Glasgow. The funds we raise can help refugees and asylum seekers who have been particularly hard hit in the coronavirus pandemic, welcome them into the community and give them access to english learning resources. Fundraising is a challenge but even more so during a pandemic as our usual bake sales, library candy canes and pub quizzes are a no-go. This year, therefore, it is so important that we are creative with our ideas and work as a team to raise as much as we can. It also allows for collaborations with other societies!

RAISE: Raise is brand new to Glasgow so being part of it allows members to shape an amazing initiative in whatever way they see fit which is a really exciting prospect. Raise also has a great team behind it, allowing you to meet new people in an otherwise difficult year, we are going to be focusing on the social aspects as we know everyone is struggling and we want to offer some light relief as well as having an amazing impact.

BEAT: The most rewarding thing about being part of BEAT at UofG is being able to help people from a group that is often misunderstood and stigmatised. Many of us within the society have had experiences with eating disorders, either been diagnosed with one before or have had a loved one with an eating disorder, which is why we’re eager to help those who have been in a similar position. BEAT UK is an important charity for those people with eating disorders and their supporters, so we want to contribute to fundraising as much as possible. Additionally, we’re also a society that raises awareness about eating disorders. We hope to debunk misconceptions and provide education about eating disorders and mental health to students on campus.

GUSA: There are so many benefits to being the GUSA Fundraising & Outreach Convenor. Working with an enthusiastic council has allowed me to set my sights high for this year. Despite the current challenges, we are still all working together to raise money and support Scottish Sports Futures in any way we can. It is incredible seeing the work you do benefit individuals’ and organisations’ livelihood. Together with Scottish Sports Futures, we are all very excited to see what can be done throughout the year to support, aid and promote the amazing work SSF do.

UofG Boxing: The best thing is taking part in fun challenges as a group with friends while knowing that you’re helping make a difference to meaningful issues, and potentially even saving lives.

BEAT Sock it Friday, raising awareness for eating disorders.

Share an important fact about your society or charity.

SWAG: We highlight successful women (successful covering MANY avenues) in a variety of ways - content we all need!

Macmillan: In 2019, Macmillan Cancer Support raised £229 million towards supporting those with cancer and their loved ones.

STAR: In our society we strive to create a welcoming and friendly community where everyone feels at home!

RAISE: Donating to Raise has no price and although we throw a summer party this is not paid for by your donation. We stress that the donation should be significant to the giver, you should go away and have a think about how much is significant to you before donating, our recommended donation which we are expecting most people to give is £75. As the party is paid for independently to your donation and thanks to our generous matched funders you are guaranteed that 200% of your donation goes to AMF, helping to do a huge amount of good.

BEAT: Beat helps support the 1.25million people in the UK – many of whom suffer in secret. There is a wide range of eating disorders which people can get help and support from them through their national helpline.

GUSA: Scottish Sports Futures have provided Sport for Change programmes to over 150,000 young people across Scotland!

UofG Boxing: GAMH has 30 years of experience supporting those experiencing mental health problems and their carers. Stand Up To Racism organises anti-racism events across Europe, including in Copenhagen, Vienna, Frankfurt, Kraków, Berlin, and Paris. Movember has funded over 1,250 projects researching testicular cancer, prostate cancer, and men’s mental health and suicide prevention.

How can students get involved with your society?

SWAG: Join as a member! It's totally free, you'll receive our amaze newsletters with lotsa swaggy content. come along to our events, they're always super interesting or fun! Be a contributor for our first upcoming zine! there's so many ways to get involved in swag (which I HIGHLY recommend you do) - just have a look at our social media platforms or give us a shout for info on the many things we have going on

Macmillan: Students can get involved with our society by joining our Facebook Group- Glasgow Uni Macmillan Society Volunteers. Students can also get involved by liking our Facebook page- Glasgow University Macmillan Society or our Instagram page @glasgowunimacmillansoc.

STAR: We are always looking for more students to participate in Conversation Club (this year it is on Zoom on Monday evenings) you need no language teaching skills simply just being able to chat and listen – your time is so valuable to us! Alternatively, if you want to get involved in fundraising or awareness activities get in touch with us through our social media: Instagram: @star.glasgow, Facebook page: https://www.facebook.com/STARNetworkGlasgow/

RAISE: A great way to get involved is through being a rep. Students can sign up during our rep recruitment period at the start of every academic year. Our recruitment drive for this year finished on the 6th of November but if you are inspired after reading this and wish to signup as a rep for this coming year we are opening the applications back up, specially for you!! Please complete the google form here: https://forms.gle/DMAutUJceZxoAXPC7 and when asked how you found out about Raise enter GUCFS. Alternatively, if you wish to give a significant donation then keep an eye on our social media page for instructions on how to join the Raise community. If you have any questions at all please contact us through social media.

BEAT: You can get involved with Beat at UofG through our social media accounts (facebook and instagram) where we post about events and talks we have coming up and fundraising opportunities. By liking our page, you’ll get updates on when we have events. You can also message us on one of our social media accounts if you have a fundraising idea or event you’d like to work with us on! Currently, we have talks from outside speakers over zoom and are working on ways to collaborate with other societies.

GUSA: Students can get involved in a variety of ways with SSF. Since all of our events are targeted at students, there is no better way to support our fundraising efforts than by coming along to one of our future events in aid of SSF. If students would like to get directly involved with volunteering opportunities for SSF and working with their young people, they can get in touch about doing some sports coaching in our upcoming outreach programmes. These will be facilitated through the GUSA sports clubs. Coaches or players will have a chance to work with SSF's young people and get them involved in their respective sports.

UofG Boxing: Students can get involved with GUBC by liking the facebook page at https://www.facebook.com/GUBoxingClub or by following the Instagram account @glasgowuniboxing. You can also help us in our fundraising efforts by joining the GUBC Movember team at https://movember.com/t/glasgow-university-boxing-club-gubc?mc=1, or by donating to Stand Up To Racism UK and GAMH on our GoFundMe page at https://gf.me/u/y6cpxm.

Focus on Fundraising week continues on the GUCFS Facebook and Instagram pages!

The Show Must Go On: Fundraising in a Pandemic

September 30, 2020

Let’s be clear - the next six months won’t be easy.

The Covid-19 pandemic has challenged everyone - countries, governments, universities, charities. It is no different at Glasgow University Charity Fashion Show. Be under no false pretence - when I embarked on this job in March I’d hoped we’d be in a better place than we are. But we’re not where I had hoped we’d be - for this society, charity, university and country. But, it is time to get on with the job.

Entering our seventh year, we have donated nearly £130,000 to charities locally and nationally. We’ve held our annual show over two nights for the first time in 2020. We grew our society to 120 members in 3 years. We have a lot to be proud of. Understandably, I have received many questions about the feasibility of our 2021 project, in aid of Glasgow’s Golden Generation. Will the show happen? How are you going to raise money? I repeat the same answer each time: I will do all I can to deliver the best possible donation over the next year. I’m not giving up.

My committee and brand ambassadors are already getting on with the job - taking part in the Kiltwalk, Sober October, jewellery-making, and so on. We might have to get creative but they’re up to the challenge. Their fundraising efforts are guided by their commitment to charity and a feeling of individual responsibility to ourselves and our community. If we are in a greater position to help, then I believe we should. We all have our personal struggles, but I know I am able to help those struggling more than me.

It is without doubt that the charity sector has been struggling with the pandemic. Charities are expecting 24%* less income over the year than previously forecasted with 62%* of charities believing a disrupted cash flow will lead to their charitable activity being reduced. We should all be concerned - our communities, across the United Kingdom and the planet, rely on these services.

Glasgow’s Golden Generation - who aim to tackle isolation in older adults - has been significantly affected. They have had to shut their day centres across Glasgow; necessary services to prevent loneliness in later life. It has been impossible to miss the disproportionate toll the pandemic has had on older adults - over the past six months, they have suffered further isolation, loneliness, covid-19 clusters in care homes, and the inability to see what family and friends they have left.

We can do more for them. So we are.

We’re looking to support the charity through fundraisers, online befriending, food deliveries, social events over zoom and their app. We have to do more than just fill the funding gap. We have to let people know that there is still a lively world out there waiting for older adults to come safely back into. This should be a message of hope. Hope for a safer world. Hope for a supportive community. And hope for less isolation and loneliness for everyone, but most importantly, older adults.

And it is also a call to fulfil your individual responsibility. There are many causes out there, and without doubt everyone has something they care deeply about. For the sake of that charity, issue, cause or injustice please do something about it. Funds and awareness raising matters - so, if you can, do. At times it feels difficult to be productive, and often we feel powerless: I promise that taking action will help them and it will help you.

To help GUCFS and Glasgow’s Golden Generation, you may sign up to our open model castings, first year brand ambassador applications, donate to our fundraisers or come to what events we can run in the future.

It won’t be easy, but I remain hopeful. Only together can we prevent isolation and loneliness amongst older adults.

Aidan Vernel

President, GUCFS 2020-21

* (https://www.institute-of-fundraising.org.uk/guidance/coronavirus/round-up-coronavirus-impact-on-charities/)

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